back to homepageradx: programmatic out-of-home
a campaign management platform built to simplify planning, payment, and deployment of digital out-of-home (dooh) advertising across southeast asia.
Client
radx group
Role
product research, product design
Date
May 2022
Preview
unavailable, under NDA
radx: programmatic out-of-home
campaigns are created through geo-targeted map interfaces, with built-in budget control, media management, and payment validation. users can manage their ad inventory, monitor market reach, and access live financial updates—enabling seamless dooh execution at scale.
maro enables advertisers to explore screen availability via interactive maps, create targeted campaigns based on audience distribution, and monitor performance across markets. with its end-to-end flow—from budget setup and media upload to payment tracking and live deployment—maro empowers brands to reach audiences in physical spaces with digital precision.
the platform offers a unified interface for campaign setup, creative asset management, market exploration, and transaction reporting. it bridges the gap between traditional out-of-home advertising and modern digital buying behavior, making media placements as easy as booking an ad online.