Gamified Donation Platform for Stray Cats and Dogs
A simple game-embedded donation platform where every game played helps feed, shelter, and heal stray animals across partnered shelters.
01
How it started
Brief
A personal project with no team and no budget; just frustration on seeing how stray animals are abused, neglected, and ignored while the shelters that do take care of them often need more resources. Many kind-hearted people who want to help exist, but they didn’t have the resource to do so. What is the way to help without actually spending actual money?
What it's supposed to do
Users play simple games for free. Each session generates ad revenue, which gets donated to partner shelters to cover food, medical care, and rescue costs.
Why it was hard
Everything was built alone: the donation model, shelter partnerships, games, and how to keep users coming back. Growing the platform without any paid marketing was the hardest part.
02
Paska’s Role
Founded and ran the platform solo as both founder and designer
Designed the game-to-donation flow and the ad revenue model
Brought in 2 shelter partners and managed the relationship with both
Grew the platform entirely without paid marketing
03
Results
2 shelter partners onboarded, several donations made in the first year
Many animals fed through ad revenue
Over 1,000 games played in 3 months with no paid ads